Peter Kingswell-Farr

Director and Independent Financial Adviser

IIndependent Financial Adviser for individuals and businesses 
Peter has been an IFA since 1986 giving investment and product advice on a wide range of situations including property purchase and various types of protection (term assurance, critical illness, income protection and so on) for individuals and families.
He advises people on building up savings for retirement planning. As a pension specialist he is able to guide clients on consolidating pension funds from different sources.

Peter also advises business owners in both a personal capacity and with regard to their companies, this includes pension provision responsibilities and employee benefits.

"Many business owners see their companies as their retirement fund. I work closely with directors and partners to develop tax efficient retirement strategies, which might include Self Invested Personal Pensions (SIPP) and Small Self Administered Schemes (SSAS). I help with strategies for business succession planning and Key Person Share Purchase protection to ensure that there will be sufficient capital to cover liabilities and losses and to make sure that the retiring directors, or their families will be provided for without jeopardising the future of the business."

Peter also helps businesses to decide their strategy for provision of employee benefits, which may involve Group Pensions, Group Life, Critical illness, Income Protection and Medical insurance. "I advise employees on their options, fund choice and contribution levels so they have a strategy to build up funds for their future whilst also protecting themselves and their families if things go wrong."

Peter's role as company director

Peter oversees HR and information technology (IT) systems.
"In 2010 we made systematical changes to the office systems and processes that we use daily to ensure the office runs smoothly and efficiently."

In everything we do we keep three core principles in mind:

1) To ensure our clients are well looked after and get the right advice at the right time; 
2) As a team we enjoy our working environment;
3) We build a compliant and stable business.
"Whether our clients are savers, investors or borrowers, we want to be a friendly, reliable, trustworthy and professional and to provide real solutions and advice in all financial matters."


Peter studied Hotel Catering and Management before joining a National Firm of IFAs in 1986 as a Trainee Financial Adviser. He then went on to work for two other firms before joining Tony at Baker Davies. In addition to the Financial Planning Certificate, Peter has attained further qualifications in Mortgage advice and G60 - the Advanced Pension Exam. Committed to the good principals of continuous professional development Peter is now qualified with the Diploma in Financial Planning. He works alongside other professionals including solicitors and accountants and has been called as a specialist witness in legal proceedings.

Hobbies and interests

With a young family most of Peter's spare time has already been spoken for, his wife Helen and twin daughters Izzie and Beth are always looking for new and exciting things to do as a family. When he can self indulge, Peter can be found running along the country lanes near his home village of Sixpenny Handley. "Village life is very important to us, getting involved and feeling part of the local community is an incredible opportunity and experience for a young family like ours." Other hobbies include cycling, camping and DIY, the odd round of golf, following the fortunes of Tottenham Hotspur and on those fine warm dry days (not often then) getting out and about on his motorbike. "Music (or what I call music) is very important to me and whilst my playing days are over, getting to see new acts at local venues and attending a few music festivals each year is somewhat more than a hobby or interest, it is bordering on an obsession."

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Sarah Blackburn
Gemma Fowler
Donna Ellis
Jackie Smith
Carla Thompson

Tony Davies
Peter Kingswell-Farr
Simon Radley
Kerry Saunders

PA to Directors:
Suzanne West


Emma Peoples

Office Accounts Administrator:
Ben Jones

Compliance Consultant:

Richard Kerr

The Ambassadors

Chris Knox and John Collins